Friday’s Dog Celebrates Dogs.
Simple as that. They love us unconditionally, and give so generously – and Friday’s Dog customers love to give what they get by doting on and pampering their pet right back.
We aim to capture that ecstatic and joyful “Friday feeling” when dog and owner are reunited after a long workweek – to enjoy each other’s company uninterrupted.
Friday’s Dog has spent 2+ years in R&D in order to perfect our exclusive blend of naturally-occurring premium ingredients that work overtime to optimize dog skin, coats and fur.
Take a closer look.
Derived from an ancient oilseed crop, this antioxidant-rich oil contains high levels of essential fatty acids. Nourishes coats and combats dry skin.
A perennial herb that is almost gel-like, this super-moisturizing protein-rich root soothes, calms, and detangles.
From a plant in the Himalayan Mountains, this super-hydrating and antimicrobial oil supports the skin barrier and protects from environmental irritants.
The Pet Care industry is one of the rare sectors that has seen a positive impact from COVID-19, with more households investing in their home companions by adopting a pet.
Globally, dogs dominate the pet care market, and dog owners are in particular willing and able to spend on their beloved companions.
Friday’s Dog is positioned to ride the continued growth of the dog care market, presenting an opportunity for investors to come in at the ground floor of a luxury CPG brand.
Friday’s Dog has a multi-channel go-to market strategy, with an assembly chain in the US, and fulfilment centers internationally.
Friday’s Dog is that rare breed for investors: a early-stage luxury Consumer Packaged Goods (CPG) company, run by a management team with the vision and expertise to pull off a spectacular debut and stellar long-term growth.