This website is owned and operated by Friday’s Dog Holdings Inc. (“FDHI”, “we”, “us” or the “Company”). The materials on this website are provided as a convenience and may be used for informational purposes only. None of the statements or other content on our website, including investor relations materials nor our public filings with securities regulatory authorities, constitutes a solicitation, an offer, nor a recommendation to buy or sell securities, or conduct any other transactions, and in no way should be construed or interpreted as such. None of the statements or other content on our website, including investor relations materials and our public filings with securities regulatory authorities, constitute investment advice. By using this website, you acknowledge and agree to the terms and conditions below. No securities commission nor other regulatory authority, the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange), nor any other stock exchange on which the Company’s securities are listed for trading, have reviewed the information on this website nor accepted responsibility for the adequacy or accuracy of materials on this website. The information on this website does not modify, qualify, supplement or amend information disclosed under corporate and securities legislation of any jurisdictions applicable to the Company and should not be used for the purposes of making investment decisions concerning the Company’s securities. The Company’s public disclosure filings may be accessed via While we make efforts to ensure the timeliness and accuracy of the material presented on this website, users are advised to refer to materials posted on the system for electronic document analysis and retrieval (“SEDAR”) for the most accurate and up-to-date information. Information on this website, including material information, may have been modified, superseded, replaced or supplemented by more current information disclosed in press releases or in statutory public filings made with securities regulatory authorities. We do not make representations as to the completeness, truth or accuracy of the information contained on this website and we do not warrant or represent, and you should not assume, that the content on our website includes all material information pertaining to our Company or that such content represents the most current and up-to-date material information that is publicly available with respect to our Company.

Exclusion of Liability

No warranty, either express or implied, is given for the information and opinions published on our website. Users rely on information on the Company’s website at their own risk. The Company shall not be liable for any claims, expenses, damages (including direct, indirect, special, incidental, punitive or consequential damages), loss of profits, opportunities or information arising from any of the following:

Cautionary Note Regarding Forward-Looking Statements

This website contains “forward-looking information” within the meaning of applicable securities laws in Canada. Forward-looking information may relate to our future outlook and anticipated events or results and may include, without limitation, information regarding our financial position, business strategy, growth strategies, statements regarding the timing and launch of the Company’s e-commerce and marketing initiatives, the roll out and production of the Company’s initial 9 SKU’s and the future plans or prospects of the Company, research and development activities, budgets, operations, financial results, and overall objectives of the Company. Particularly, information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. In some cases, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “targets”, “expects” or “does not expect”, “an opportunity exists”, “outlook”, “prospects”, “strategy”, “intends”, “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might”, “will”, “will be taken”, “occur” or “be achieved”. In addition, any statements that refer to expectations, intentions, projections or other characterizations of future events or circumstances contain forward-looking information.

Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding future events or circumstances. Forward-looking information contained in this website and other forward-looking information are based on our opinions, estimates and assumptions in light of our experience and perception of historical trends, current conditions and expected future developments, as well as other factors that we currently believe are appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking information, there can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. For further details on the forward-looking information included in this website, see “Forward-Looking Information” in the management information circular dated January 20, 2022 posted to the Company’s SEDAR profile. Although we have attempted to identify important risk factors that could cause actual results to differ materially from those contained in forward-looking information in this website, there may be other risk factors not presently known to us or that we presently believe are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking information in this website. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers should not place undue reliance on forward-looking information, which speaks only as of the date made. However, we disclaim any intention or obligation or undertaking to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required under applicable securities laws in Canada or the policies of the TSX Venture Exchange or any other stock exchange upon which the Company’s securities are listed.

Forward looking statements are based on certain assumptions and analyses made by the Company in light of the experience and perception of historical trends, current conditions, and expected future developments and other factors it believes are appropriate, and are subject to risks and uncertainties. Although we believe that the assumptions underlying these statements are reasonable, they may prove to be incorrect, and we cannot assure that actual results will be consistent with these forward looking statements. Given these risks, uncertainties, and assumptions, prospective purchasers should not place undue reliance on these forward looking statements. Whether actual results, performance, or achievements will conform to the Company’s expectations and predictions is subject to a number of known and unknown risks, uncertainties, assumptions, and other factors, including those listed under “Risk Factors”, which include: the uncertainties regarding the impact of the COVID-19 outbreak, and measures to prevent its spread, effects of the COVID-19 pandemic on our customers’ businesses and end purchasers’ disposable income, our ability to meet commercial product development, production and shipping targets, our ability to raise capital on any particular terms, fulfillment of customer orders, fluctuations in earnings, our ability to manage growth, our ability to attract and retain highly skilled professionals, client concentration, industry segment concentration, reduced demand for technology in our key focus areas, our ability to successfully complete and integrate potential acquisitions, and unauthorized use of our intellectual property and general economic conditions affecting our industry; the loss of one or more significant manufacturers or suppliers or a reduction in significant volume from such suppliers; the Company’s ability to meet or exceed customers’ demand and expectations; significant current competition and the introduction of new competitors or other disruptive entrants in the Company’s industry; compliance with local laws and regulations and ability to obtain permits for our operations in North America, access to the credit and capital markets, changes in applicable consumer packaged goods laws or regulations or changes in license and regulatory fees, downturns in customers’ business cycles; and insurance prices and insurance coverage availability, the Company’s ability to effectively maintain or update information and technology systems; our ability to implement and maintain measures to protect against cyberattacks and comply with applicable privacy and data security requirements; the Company’s ability to successfully implement its business strategies or realize expected cost savings and revenue enhancements; business development activities, including acquisitions and integration of acquired businesses and the Company’s expansion into markets outside of Canada and the United States; and the other factors discussed under “Risk Factors”. An investment in the Company’s securities is suitable only for those knowledgeable and sophisticated investors who are willing to risk a loss of their entire investment and who are able to understand the unique nature and risks of the Company, the luxury consumer packaged goods industry generally and in particular, the direct to consumer sector.

All of the forward-looking information contained in this website is expressly qualified by the foregoing cautionary statements. Users should read the Company’s most recent public disclosure filings available on SEDAR and consult their own professional advisors to ascertain and assess the income tax, legal, risk factors and other aspects of their investment in the securities of the Company.

Market data and industry forecasts contained in this website have been obtained from industry publications, various publicly available sources as well as from management’s good faith estimates, which are derived from management’s knowledge of the industry and independent sources that management believes to be reliable. Industry publications, surveys and forecasts generally state that the information contained therein has been obtained from sources believed to be reliable. Actual outcomes may vary materially from those forecast in the reports or publications referred to herein, and the prospect for material variation can be expected to increase as the length of the forecast period increases. Although we believe that these sources are generally reliable, the accuracy and completeness of such information is not guaranteed and has not been independently verified.

Third Party Content

From time to time, our website may include links to other websites maintained by third parties. The links to third party websites are provided for your convenience and information only. The content in any linked website is not under our control and we are not responsible for the content, including any further links in a third-party site. If you decide to access any of the third-party sites linked to our website, you do this entirely at your own risk. The fact that we provide a link to a third-party website does not mean that we endorse, authorize or sponsor that website. It also does not mean that we are affiliated with the third-party website’s business, owners or sponsors.

Disclaimer to United States Residents

This website does not constitute an offer to sell or a solicitation of an offer to buy securities in the United States. The securities of the Company have not been registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”), or any state securities laws and may not be offered or sold within the United States or to U.S. Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

No information included herein shall be deemed to be incorporated by reference into any of the Company’s regulatory filings, unless expressly indicated in any such filings. In addition, no information shall be incorporated by reference into this website, unless otherwise specified.

Website Protected by Copyright

Certain materials that appear on this website are the property of, and copyrighted by, FDHI or its affiliates. Other materials on this website not originally produced by us are or may be copyrighted by their respective creators and/or owners and appear here either by permission, example or as material available in the public domain. Trademarks may be registered in Canada, the United States and in other countries, as applicable. The display of trademarks in our website does not imply that a license of any kind has been granted. Materials may not be copied, reproduced, modified, uploaded, posted, transmitted, or distributed in any way without our prior written approval. Any unauthorized downloading, re-transmission or other copying or modification of trademarks and/or the contents herein may be a violation of federal or common law, trademark and/or copyright laws and could subject the copier to legal action.

Stock Quotes

All quotes are delayed at least up to 20 minutes unless otherwise stated. All stock quotes and historical stock price data are provided by third party service providers and are provided for informational purposes only and are not intended for trading purposes. If you are contemplating trading in the securities of FDHI, we strongly advise you to seek independent professional advice before making any investment decision. FDHI makes no representation or warranty regarding the accuracy or completeness of any such stock price quotes or historical stock price data and has not taken any steps to verify the adequacy, accuracy or completeness of the information provided herein.